Insights on Today’s Marketing Issues
Waging War on Fake News
According to a new study, within three years around 40% of all American consumers will use a voice assistant as an alternative to a mobile app or website, They also found that 81% of users of voice assistants have used them via smartphones, while around 32% have used them on a smart speaker such as Alexa or Echo.
Voice Assistant, Can You Hear Me?
According to a new study, within three years around 40% of all American consumers will use a voice assistant as an alternative to a mobile app or website, They also found that 81% of users of voice assistants have used them via smartphones, while around 32% have used them on a smart speaker such as Alexa or Echo.
Everything From A to Z
Fifty-five percent of product searches in the U.S. originate in Amazon. This attacks Google right at its heart. This is not only the engine of the future, but of the present.
The Ripple Effect of the New Tax Reform
As usual, companies should always be braced for change. The 30+ year drought since the last tax code overhaul is over. The bill slashes the corporate tax rate from 35% to 21%, and also includes massive changes to how income earned or kept offshore is treated.
The Rise of Mobile Videos is Here to Stay
Video will grow to 75% of all mobile traffic by 2023 − just five years from today. It’s at 55% currently, as people turn to their smartphones to watch news, entertainment and live streams. Social media’s share of mobile traffic will decline from 12% a year to about 8% in 2023 because of the stronger growth of video. This is according to a recent report issued by Ericsson in their Mobility Report 2017.
Is Website Extinction on the Horizon?
Websites have always been the cornerstone of a brand’s online presence, but there has been a shift over the past several years. The rising popularity of mobile has led to a diversification of the ways customers interact with brands. This splintering of the online ecosystem leads to a question: DO BRANDS EVEN NEED WEBSITES ANYMORE?
The Social Evolution of Gender Roles and Diversity
The Walt Disney Company has vowed to drop its use of dad stereotypes and is now urging other brands to follow their lead. The move comes in response to a recent Disney study that found dads perceive a major disconnect in how they see themselves versus how they are portrayed in advertising, TV, films and media. The study concluded that dads were driven by their desire to bond with their children, and to protect, entertain and provide for them.