Is Website Extinction on the Horizon?
Websites have always been the cornerstone of a brand’s online presence, but there has been a shift over the past several years. The rising popularity of mobile has led to a diversification of the ways customers interact with brands. This splintering of the online ecosystem leads to a question: DO BRANDS EVEN NEED WEBSITES ANYMORE?
Spiker Insights
Five years ago, the website reigned supreme. Then mobile happened, and the rest is history. Desktop browsing is now considered a “secondary” touchpoint, according to ComScore, which found that all digital growth today comes from mobile. To remain relevant and useable today, websites, digital messages and videos must all be responsive to multiple screen sizes.
As mobile continues to grow, traditional websites will settle into a secondary role for ways to meet customers where they are. What’s going to happen in the future? The truth is that only customers can determine what the future holds, and you should be prepared to respond to whatever comes. So those who can quickly create consistent, quality experiences in whatever new platforms that arise will be far ahead of their competitors in the next round.