Voice Assistant, Can You Hear Me?

The Facts
According to a new study, within three years around 40% of all American consumers will use a voice assistant as an alternative to a mobile app or website, They also found that 81% of users of voice assistants have used them via smartphones, while around 32% have used them on a smart speaker such as Alexa or Echo.

Spiker Insights
At this point, the rise of voice assistants seems pretty much undeniable, and the growth of voice as a search or even shopping interface demands our attention. We still probably haven’t seen the last of new assistants being unveiled either. Where there are leaders, followers are bound to ensue.
Brands will need to pay close attention to how this evolution plays out, as it could influence how and where they will want to spend the bulk of their digital dollars. Making the right choices about investing in voice assistants could mean a handsome payoff in the very near future.